RiverCare network expands to 36 groups! - 12/2/2008

We would like to welcome members of the Cobholm community in Great Yarmouth who have formed 'Cobholm Island RiverCare Group'. They have become the 36th group in the RiverCare network!

The dyke system at Cobholm is adjacent to the Breydon Water nature reserve. It is a notorious hotspot for illegal littering and fly-tipping which, apart from being an eye-sore to local residents and walkers, poses a significant threat to wildlife. Cobholm Island RiverCare Group was established to help tackle the problem.

RiverCare worked in partnership with Community Connections (a community outreach organisation in Great Yarmouth) to engage members of the local Cobholm community and provide them with the training, equipment and support they need to organise regular clean-ups.

The group held a very successful first event on February the 9th. 13 people volunteered and collected over 15 bags of litter and a variety of fly-tipped items including two sofas, an office chair, a bike frame and even an old toilet!

TROLLEY ART CAMPAIGN A WINNER AT THE 2007 PR WEEK AWARDS!! - 26/10/2007

Were are delighted to announce that the RiverCare Trolley Art Campaign was a winner at the 2007 PR Week Awards!

The awards ceremony took place at the Grosvenor House Hotel in London and the campaign emerged as winner of the 'Corporate Communications' category. We were particulary thrilled to win given the standard of the other finalists in the category, which included McDonalds and also Marks and Spencers (with their 'Plan A' campaign).

It builds on RiverCare's success at the 2006 Utility Industry Achievement Awards and provides further high profile recognition of the success of the campaign. During the campaign over 75 media 'hits' were attained, including two national television stations, 10 regional television stations, 15 radio stations, 42 regional newspapers, two national newspapers and five magazines. On the back of all the publicity the number of visits to our website increased significantly and 11 new RiverCare Groups have been set up.

The PR Week Awards are regarded as the most prestigious in the public relations sector. For more details about the awards click here.

Twice-monthly Litter Clean-ups - Cuckoo's Hollow, Peterborough - 19/9/2007

The Friends of Cuckoo's Hollow in Peterborough carry out litter clean-up events on the second and the last Sunday of every month.

If you are interested in volunteering at one of these litter picks, please email foch@werrington.org.uk for further details.